Our Company

WHAT WE VALUE
Above all we value our family and friends and recognize every day as a blessing to be shared.

A close second is our passion for products that use quality, all-natural ingredients to produce premium flavor.

WHAT WE BELIEVE
We believe that inspiring someone to cook can create a healthier, happier world.

QUICK FACTS

• We're proud to be based in Athens, Ga.

• Known for helping to popularize the plank grilling & turkey brining techniques.

• Honored to be on the Inc. 500 list of fastest growing companies in America.

• Fire & Flavor products are distributed nationally in over 10,000 stores.

• Founder Gena Knox is the author of three cookbooks, has four children and loves Boykin Spaniels.

• You can follow her culinary & family adventures at @genaknox