New HERO™ Grill Has Lower Emissions Than Traditional Instant-Light Charcoal

ATHENS, GA:  The new HERO™ Grill is changing outdoor cooking by making on the go grilling easy and eco-friendly. Recent environmental testing shows HERO Charcoal Pods produce 73% less emissions than traditional instant-light charcoal.

The HERO Grill uses a single use, biodegradable charcoal pod for simple, clean grilling almost anywhere outdoors. The quick lighting charcoal pods are all-natural with low VOC and 60 minutes of grilling time. It was recently tested for emissions and volatile organic compounds by Horizon Air Measurement services as part of certification by the California Air Resources Board (CARB) as compliant with South Coast Air Quality Management District Rule 1174. The HERO™ Charcoal Pods showed an emission rate of 0.00541b VOC/Start, which is 73% less than the standard. 

“As an environmentally aware company, we worked to ensure the HERO™ Grill provides a great experience for the outdoor enthusiast while also being sensitive to reducing emissions and protecting our environment,” said Davis Knox, Fire & Flavor CEO and founder. “The CARB testing shows that we are committed to reducing our carbon footprint.”

The South Coast Air Quality Management District's (SCAQMD) Governing Board adopted Rule 1174, Control of Volatile Organic Compound Emissions from the Ignition of Barbecue Charcoal, at its October 5, 1990 meeting. This new rule became effective January 1, 1992, and imposed an emission limit of 0.020 pound of volatile organic compounds (VOC) per start resulting from barbecue charcoal ignition. By the effective date, all products used for the ignition of barbecue charcoal—other than electric starters (probes), chimneys using paper tinder, natural gas or propane— require testing to certify compliance with the 0.020 pound per start emission limit for volatile organic compounds (VOC) before they can be supplied, offered for sale, or sold within the District's jurisdiction.

Introduced to the trade last month and shipping just in time for the holidays, the HERO Grill is easy to use, quick to light and delivers more than 60 minutes of cooking time. The eco-friendly, all natural charcoal pod catches the grilling mess, making clean up fast. Combined with the non-stick, dishwasher safe grill, the HERO Grill makes being outdoors and enjoying authentic charcoal grilled food easier than ever. 

The HERO Grill is available for purchase at and select retailers nationwide. The HERO Grill System retails for $99.95 and includes a premium non-stick grill, bamboo cutting board, custom bamboo spatula, multi-function thermometer, one biodegradable HERO charcoal pod and a rugged, waterproof carry case.

About Fire & Flavor -

HERO™ is a registered trademark of Fire & Flavor. Founded in 2003 and headquartered in Athens, Georgia, Fire & Flavor began by selling cedar grilling planks. The company has grown to also offer sustainably certified charcoal, all natural fire starters, brines, seasonings, smoking chips, wood pellets and more. Fire & Flavor serves as the ultimate resource for unique recipes and all-natural offerings that easily take your home-cooked meals and now your outdoor grilling adventure to the next level.