We started using this about 2 years ago. It is mildly smoky with a perfect blend of salt and peppers. My wife does not like hot and spicy, and this is none of that. So balanced we use it on air fried chicken. May we never run out.
Love the Salmon rub!
It’s awesome, the best one I’ve had
I love this rub just as much as the Coffee Rub. I have used it on Salmon but it was also really good on Shrimp.